Soft Serve By Mads Williams

Alone Time, Inner Child Work, and Expanding Capacity for Love–in this episode Mads Williams discusses taking accountability for emotional safety by tending to triggers and meeting your own needs. She walks through foundational steps to inner-child work and describes how her fear of being unlovable has driven avoidance of intimacy in the past. This one's for the people ready to adult in their love and their work.
 
Work with Mads 
https://madswilliams.com/
Connect on Insta 
https://www.instagram.com/madsmadswilliams/

You’re not “too much.” You're not "to be handled." This episode explores all the ways we feel and react completely differently when we felt heard and seen rather than managed. 
 
Work with Mads https://madswilliams.com/
 
Connect on Insta https://www.instagram.com/madsmadswilliams/

Sexual energy doesn’t only charge your life, it can also assist with deep-seated healing in the body and in rewriting unnecessary beliefs and stories from the past. In this episode, Mads walks you through using her sexual practice to shift period pain, how the work opened up her heart to experience more love, and a dive into the cervix and the ways the vagina stores experiences and memories. It’s a varied, over-sharing type of episode, so enjoy the ride.
 
Work with Mads https://madswilliams.com/
 
Connect on Insta https://www.instagram.com/madsmadswilliams/
 

What happens when you lose your devotion to your sensual practice? This episode explores the realities of neglecting any foundational practice and falling off the bandwagon without shame. Mads shares how letting her self-pleasure practice slip amid summer socialising and new sexual connections has led to more overthinking, less grounded embodiment, and a dip in creativity.
 
Work with Mads
https://madswilliams.com/
 
Connect on Insta
https://www.instagram.com/madsmadswilliams/

What patterns are looping in your life? Let's find them. Frequency is hard to grasp, yet it does all the unspoken talking and matching in our life. In this episode of Soft Serve By Mads Williams, Mads looks at the different ways we can inspect our own stories the themes playing on repeat, trust in relation to a  partner, and how to work on keeping our own frequency clear–therefore attracting things in at the vibration or match that we desire.
Work with Mads
https://madswilliams.com/
Connect on Insta
https://www.instagram.com/madsmadswilliams/

Responding to what is requires the ultimate flex–surrender. But don't overlook the need for action. It's a balancing act! This episode looks at accepting what is, from topics like “he’s just not into you” all the way to trusting that life has it’s own magical plan unfolding.
 
Work with Mads
https://madswilliams.com/
 
Connect on Insta
https://www.instagram.com/madsmadswilliams/

Often the small ways we show care and love to ourselves have bigger and more profound long-term impact that the huge shifts. In this episode, Mads breaks down the way she embodies beauty in daily micro habits and behaviours. 
 
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal beginning June 14, 2026
 
Connect on Insta
https://www.instagram.com/madsmadswilliams/

Intimacy is often the thing that has us running scared. Paradoxically, it’s often the thing we crave the most. When you embrace the full spectrum of your sensuality, meeting yourself intimately and others becomes a natural extension of the practice. In this episode, Mads talks about all the ways she quizzed her intimacy threshold to find how she was the one responsible for the unavailable “fuck boy” types wandering in and out of her life, and just what she did to shift it.
 
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal beginning June 14, 2026
 
Connect on Insta
https://www.instagram.com/madsmadswilliams/

Solo sex is in desperate need of a rebrand. This episode explores moving from a solo "quickies" into intentional play that creates insane ripples across your reality. Whether you are single or intimate with a partner/s, this episode has gems to impact your life and your relationships.
Let's dive in!
 
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal–June 14 2026
 
Connect on Insta
https://www.instagram.com/madsmadswilliams/

Is squirting the answer to healing?
In this episode, Mads Williams discusses her love of female ejaculation and all the healing, magnetic and sexy benefits of working with this as part of a sensuality practice.
If you’re interested in understanding the emotional and physical relief of squirting, this episode might be one for you.
 
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal–June 14 2026
 
Connect on Insta
https://www.instagram.com/madsmadswilliams/